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Define the Concept
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Can you tell at a glance what the purpose/goal of the site is?
Example: Sell, inform, entertain…
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5 4 3 2 1
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What are the sub-topics covered by the site?
Is this easy to determine?
Does the site cover the topic adequately?
What is not included that should be included?
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5 4 3 2 1
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The links are helpful and appropriate.
Are the links names appropriately - matching the content found on the page?
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5 4 3 2 1
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| How long did it take the page to load? ____seconds |
5 4 3 2 1
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Marketing Strategies
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Who is the target audience? ________
Do you think they are successful in reaching this market?
Why or why not? |
5 4 3 2 1
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Do you like the site?
Does the site bore or irritate you? If so, why?
Does something grab your attention and encourage you to explore the site? |
5 4 3 2 1
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Site Organization
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| The opening page presents the basic information and primary links without involving scrolling. |
5 4 3 2 1
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Is there a site map?
Is there a "search" site?
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5 4 3 2 1
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You can move from page to page, link to link, item to item without getting lost or confused.
Can you navigate from page to page knowing at all times on what page you are on and how to get back to the main page and other sub-topic pages?
Can you easily get back to the main page from most pages? |
5 4 3 2 1
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| How many clicks does it take to reach information on a given sub-topic? |
5 4 3 2 1
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| There are enough navigation links concerning sub-topics to cover the topic. |
5 4 3 2 1
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| Is there a common theme that ties the pages together so you always know you are at the site and left it via an external link? |
5 4 3 2 1
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Content (Effective)
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| The information is well-organized and achieves its intended purpose. |
5 4 3 2 1
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| Does the language used fit the intended audience and age level? |
5 4 3 2 1
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| Is the information easily scanned or difficult to read? |
5 4 3 2 1
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| Can you easily find contact information? How (email or form)? |
5 4 3 2 1
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Visual Design (Affective)
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Does the overall look match the intended audience?
How is the design (fonts, images, colors) targeted toward the intended audience?
Do the colors attract or detract from the site? |
5 4 3 2 1
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| Is there an uncluttered feel to the page or are the pages too busy? |
5 4 3 2 1
|
Do the images fit the audience?
Do the images attract or detract from the site?
Does the site suffer from too much "dancing" imagery? |
5 4 3 2 1
|
| What would you change about the site to make it more appropriate for the intended audience? colors… sizing… text… |
5 4 3 2 1
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| Graphics/sounds/video make a significant contribution to the site and have a clear purpose. |
5 4 3 2 1
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Maintenance
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Does the site show how often it is updated or when it was last updated?
Date provided on the site: _______ |
5 4 3 2 1
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| Over-all Rating |
5 4 3 2 1
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| This site is user-friendly and informative. |
5 4 3 2 1
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| This site is well-designed and informative for its specific purpose/audience. |
5 4 3 2 1
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| This site will be bookmarked by its target market. |
5 4 3 2 1
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| This site is a "one visit" site - see it once - no reason to return or mention it to others interested in this topic. |
5 4 3 2 1
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